Move a defense manufacturer into commercial markets with a high-ticket, military-grade rugged computer.
Competitive category dominated by lower-cost Panasonic Toughbook. Market resistance to military products.
Let big brands fight it out in costly tech media. Tell ARMOR’s story in a new space, where industry-specifics and technical depth resonate with readers – at far less – vertical media.
This efficient, digitally-driven lead generation program produced high-volume orders.
Product line specific print ads reinforced with “Own the edge” messaging
Single product banner ad featuring the “Own the edge” campaign theme
Custom designed, online, interactive product capabilities tool
Redesigned interactive website covering multiple products and categories
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